• Members shall deal fairly and honestly with their employers, clients and prospective clients, with their fellow workers including superiors and subordinates, with public officials, the communications media, the general public and with fellow members of PRIA.
• Members shall avoid conduct or practices likely to bring discredit upon themselves, the Institute, their employers or clients.
• Members shall not knowingly disseminate false or misleading information and shall take care to avoid doing so inadvertently.
• With the exception of the requirements of Clause 9 members shall safeguard the confidences of both present and former employers and clients, including confidential information about employers' or clients' business affairs, technical methods or processes, except upon the order of a court of competent jurisdiction.
• No member shall represent conflicting interests nor, without the consent of the parties concerned, represent competing interests.
• Members shall refrain from proposing or agreeing that their consultancy fees or other remuneration be contingent entirely on the achievement of specified results.
• Members shall inform their employers or clients if circumstances arise in which their judgment or the disinterested character of their services may be questioned by reason of personal relationships or business or financial interests.
• Members practising as consultants shall seek payment only for services specifically commissioned.
• Members shall be prepared to identify the source of funding of any public communication they initiate or for which they act as a conduit.
• Members shall, in advertising and marketing their skills and services and in soliciting professional assignments, avoid false, misleading or exaggerated claims and shall refrain from comment or action that may injure the professional reputation, practice or services of a fellow member.
• Members shall inform the Board of the Institute and/or the relevant State/Territory Council(s) of the Institute of evidence purporting to show that a member has been guilty of, or could be charged with, conduct constituting a breach of this code.
• No member shall intentionally injure the professional reputation or practice of another member.
• Members shall help to improve the general body of knowledge of the profession by exchanging information and experience with fellow members.
• Members shall act in accord with the aims of the Institute, its regulations and policies.
• Members shall not misrepresent their status through misuse of title, grading, or the designation FPRIA, MPRIA or APRIA.

July 2009                                                       > Back